With the growing popularity of intelligent terminals and mobile Internet, especially on the localization service life under the era of mobile Internet, face to face transactions makes paymentservice to pay the essence of convenience, the rise of the two-dimensional code, NFC and other emerging payment, is changing people's way of payment.
In November, electronic bank China net release "test report" new payment services & study life, revealing the cognitive users onNFC payment and acceptance. The object of data collection is mainly concentrated in the 70 and 80 (accounted for 69%),education for University (College / undergraduate, accounting for more than 82%), income in 3000 - 15000 (accounting for 76%),occupation for the institutions and enterprises, company employees (accounted for more than 80.2% of the population).
Survey, 21% of respondents had heard of NFC near field pay,personal average monthly income is 8001 - 10000 yuanrespondents nearly three into (29.7%) know NFC near field pay.The user of the molding NFC product awareness high, heard of NFC near field pays the concept of respondents, 63.8% of people know the mobile phone wallet, 56.2% people know Kara,Le brush card reader. The basic hardware supporting NFC Technology (card, intelligent mobile phone, POS machine and so on) is the cognitive rate was 45%-52%.
15.4% of the respondents used NFC into nearly nine users are willing to use
The "report" new payment service life testing research & showed that 15.4% of the respondents used NFC, with nearly nine users are willing to use the NFC. Among them, in terms of age, after 80(25-34 years old) group is the main force in the use of NFC, a higher proportion accounted for 18.2%, up to 90% of people said that the future will use the NFC, from the perspective of income,the monthly average in 5001-8000 yuan of the respondents in the group, there are up to 93.9% of people said that the futurewill use the NFC will.
NFC has been so high approval? Survey showed that theconvenience of payment is NFC near field pay to attract the best point, up to 43% of respondents believe that NFC realized "that the mobile phone wallet" convenient, more convenient, 33.3% of people think that NFC is higher in safety. In addition, NFC near field pay does not need using a mobile network is also the usermore value.
Survey: NFC based hardware is cognitive ratio reached 52%
Cell phone? SIM changed? What people are willing to make the changes to NFC
NFC near field payment functions require hardware support,including for support of NFC phone, buy and replaced byintelligent SD card in exchange for the support of NFC mobile phone SIM card, support NFC patch or parts etc.. However, who would like to make a change?
The survey showed that several revamping the current mainstream approach, willing to exchange for SD card and SIM card user roughly the same proportion, the smartphone into a super three users are willing to exchange with the support of NFC. Men prefer support for mobile phones, the ratio was 38.5%,women are more inclined to change the SIM card, the ratio of 36.6%. Different ages, 80, 90 for smart phones will is higher, and70 for SIM card will higher.
Survey: NFC based hardware is cognitive ratio reached 52%
Compared with two-dimensional code payment users can accept more higher NFC single pen limit
And the two-dimensional code pay similar, NFC near field pay500 yuan in the single pen psychological limits most of the respondents accounted for 32.3% of the total, evaluation,but the NFC quota sample than the proportion of two-dimensional codepay increase, 6.5% users can accept single 2000 yuan more than the psychological limit.
Different gender, male groups exist certain two leveldifferentiation: 13.5% respondents want to carry 100 yuan more than the micro payment, 9.6% of the respondents singlepsychological limit of up to 2000 yuan and above. The female group, the single pen psychological limit generally in 500 yuan of the following. Different age, 70 after the single pen high limitacceptance stronger. In this group the single pen psychologicallimit below 100 yuan accounted for only 9.4%, but in the limit of 2000 yuan, 2000 yuan and above the rates were 18.8% and9.4%, compared to other age groups, single high limit on the NFC can accept more.