In November 13th, Ling Nantong innovators conference in Guangzhou, Professor of Zhejiang University, Insigma createTechnology Co. Ltd. President Zhang Xuguang issued on thebusiness model innovation of speech with "smart card businessmodel innovation and industrial development" as the theme,based on the mode innovation of traditional card and enterprisein Internet era, puts forward thinking how derivative cross-borderbusiness model the problem of.

The arrival of the era of mobile Internet APP

According to a recent national ministry statistics show, by the end of 2014 1, China Mobile users reached 1235000000, year-on-year growth of 10.8%, of which 419000000 (33.94%) for 3G users, 838000000 (67.80%) as the mobile Internet access user.The country's total population of 90.08% of mobile communication user number, the user density has let us into the era of mobile internet.

With Apple's innovation, promote the development of mobile internet. Zhang Xuguang puts forward, the Apple Corp the greatest innovations is CA (Cloud+APP), created the APPeconomy. A variety of APP has entered people's daily life, food and clothing to live with, have something to do with the relevant APP application. A small mobile phone, can complete all kinds ofwork and life affairs.

The traditional card enterprises face the challenge of mobile Internet

Mobile Internet is not only with the APP economy, but also the impact of the traditional industry, business card to change in thisera today, also faces two problems: 1 how to use the mobile Internet, the transformation and upgrading of? 2, how not to beInternet copy posterior?

In the beginning of this year the taxi war for example, behind didiget a taxi and fast taxi Tencent and pay treasure, the two sidesburned a total of 2400000000 yuan. Whereas before, traffic cardhas been exploring the application of traffic card in the taxi market. After the taxi software that war can be said to haverobbed the application card in a taxi on the market.

Micro letter payment and pay treasure payment are also actively deploying barcode, a line under the market, this is also on thecard business application market impact.

The traditional business card, need in the mobile Internet erasurvival requires constant innovation. According to the cardworld network understanding, mobile Internet application of APPphone based on NFC, can become a breakthrough point.Strategic cooperation Ling Nantong and Tencent is a good try.

Six new thinking power card mode innovation

How to card enterprise how to create new business models,Zhang Xuguang put forward six new thinking: 1, protoplast fusion,mode innovation. 2, integrated marketing, collaborative service.3, human demand, association and convenient. 4, customer value, resource integration. 5, the user thinking, interactiontransaction. 6, the transfer of value, the cost of replacement.

Business card, should not be confined to only mode, throughcross-border integration way, innovation pattern aspect. As theridge Nantong and Tencent cooperation, mainly online trafficcard application Ling Nantong, and software based Internet giant Tencent cooperation virtual products, which itself is a cross-border integration. Through NFC technology, the innovationmode.

At the same time, enterprises also need more to interact withconsumers, consumers get the information. Business card, the current traffic card transaction is also not have any interaction with users, but can go to the direction of thinking, thus derivedvarious business models.