December 12th news, according to foreign media reports, may you haven't noticed, the credit card companies and the bank seems to have loved Apple's mobile payment platform Apple Pay. More and more banks and credit card companies have expressed their support for the new technology and its promotion and advertising. An advertisement is the latest MasterCard together star Gwen Stefani to promote Apple Pay. MasterCard said at Monday's press conference: "in the new advertising, Glamor award winner Gwen Stefani is responsible for issuing surprise gift to use credit card or debit card payment cardholders in the film." According to a press conference content, those who use Apple Pay brush MasterCard credit card cardholders will receive ranging from handbags to golf experience to the concert tickets, and even Gwen Stefani went out to play, all kinds of surprises. Wells Fargo has been one of the biggest advocate Apple Pay. Through the bank sent to customers and the new mobile payment technology related mail, radio and on their websites and television advertising and other ways to promote Apple Pay. JP Morgan Chase also released a series of Apple Pay advertising and promotional activities related to their credit card. Why these banks and credit card companies are so support Apple Pay? First of all, Apple Pay did not try to skip the existing credit card system to establish a new payments systems. Customers through the Apple Pay payments, the credit card companies can continue charging transaction fees. While the US retail giant WAL-MART led the formation of the mobile payment network alliance MCX release payment tool CurrentC stressed that "to the credit card", consumers can be CurrentC and your debit card, gift card binding, even directly bound to bank account. In view of this, MasterCard and visa credit card companies executives have told us the technology blog Re/code author Jansen derLei who in the short term will not support CurrentC. Apple Pay not to harm the interests of the credit card companies is the practice of obtaining these company vigorously support and the key to let them participate actively in the promotion of the. Apple thinks, to eliminate is the wallet, not the credit system. By letting consumers not to cash and get a reward and make credit card transactions more friendly to the way consumers, Apple seems to have persuaded the banks and credit card companies have helped accelerate the popularity of Apple Pay. Secondly, although the apple with the banks and credit card companies negotiation can charge a fee from the Apple Pay transaction, but banks and credit card companies can bring for Apple Pay exchange less fraud and higher income to be offset. Apple Pay the use of markers and Touch ID verify the identity of traditional credit card payments increased security layer. In addition, the mobile payment technology also allow banks and credit card companies can directly enter into the rapid development of the mobile channel. However, let the main businesses all use Apple Pay is not easy. To help businesses reduce their pay for credit card transaction fees without Apple Pay. Although some large retailers, such as Wall Green, Whole Foods, Walt Disney and McDonald's, has joined the apple Apple Pay paid camp, but there are no retail giant WAL-MART. Therefore, to apple, let all the major retailers will join the Apple Pay is to become the mainstream of the key. Nevertheless, early signs of Apple Pay successfully and other payment services in mobile communication technology based on the near field have issued shows that this technology will exist. And interested in the prospects of the bank and credit card companies, the NFC mobile payment technology seems to have a "good chance of becoming the mainstream".